A Short History of Podcasting
Ever question the advancement of the podcast? While podcasting is a relatively young innovation it still has a rather interesting albeit short history. The background of the word, "podcast" is quite fascinating and is reflective of the vibrant nature of the Internet neighborhood.
Podcasting is a term that was just coined in 2004, combining two words: iPod and broadcasting. Paradoxically, this meaning is somewhat of a misnomer because neither component is completely precise. Neither listening nor podcasting to podcasts requires an iPod or other portable player. Podcasts can be listened to on any mp3 enabled gadget consisting of a desktop computer. The name association came about merely since Apple Computer's iPod was the best-selling portable digital audio player when podcasting started. What's more, no over-the-air broadcasting is required either.
Even the editors of the New Oxford American Dictionary got on the podcasting bandwagon by declaring "podcasting" word of the year for 2005. The term was specified as "a digital recording of a radio broadcast or similar program, provided on the Internet for downloading to a personal audio gamer." The word will be contributed to the online version of the dictionary throughout their next update.
The term, podcasting was coined by reporter, Ben Hammersley, and after that popularized by previous MTV VJ and media business owner, Adam Curry. Mr. Curry created an Applescript application that automated the process of downloading and syncing audio files to iPods.
Other names or alternative analyses of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Technology author, Doc Searls developed this phrase back in September, 2004. Terms such as "audio-blogging", audio publications" and "web-casting" have likewise been provided to describe this unique kind of media circulation.
Other "pod"-derived expressions include "podcasters" (those who develop podcasts) and "podcatchers"-- the special RSS aggregators which periodically check for and download brand-new content instantly. Podcatching software application enables the user to copy podcasts to portable music & video gamers.
Due to the fact that of the fast adoption of MP3 players and the desire of customers to have fresh content, the appeal of podcasting is spreading like wildfire. Podcasting has actually flourished due to the fact that it provides individuals more control over what they listen to, and the flexibility to take their programs use this link with them with them.
Not since blogging has an innovation seemed so unforeseen and been so quickly and commonly adopted as podcasting. Development in this nascent industry is anticipated to accelerate rapidly due to the rapid approval of the innovation by the radio broadcast industry in 2005 and Apple's iTunes circulation. The rising appeal of podcasts is challenging conventional radio's broadcasting model.
While iTunes is less than two years of ages, roughly 4.8 million people downloaded a podcast in 2005, as compared to just over 800,000 in 2004. And 11.4 million listeners are anticipated this year, according to research from The Diffusion Group. Currently the Apple iTunes service offers 15,000 podcasts and listeners have actually signed up for more than 7 million memberships.
A study by Bridge Ratings in November 2005 with radio listeners in 10 national markets revealed that approximately 20% of users who have actually ever downloaded and listened to a podcast do soon a weekly basis. This group downloads approximately six podcasts weekly and spends roughly 4 hours a month listening to the podcasts they download.
This study forecasted a lot more dramatic growth in the industry in the future. According to Bridge Ratings, by 2010, podcast audience development is anticipated to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive price quotes position this number closer to 75 million by this date.
How does this affect you?
With podcast listening rising exponentially, podcasts offer you a very powerful tool for promoting your products or services. Podcasting can assist make sure a better relationship with your target audiences by offering them with engaging, helpful and regular updates about the goings on in your industry.
Neither podcasting nor listening to podcasts needs an iPod or other portable gamer. The name association came about merely because Apple Computer's iPod was the very popular portable digital audio gamer when podcasting started. While iTunes is less than 2 years old, roughly 4.8 million people downloaded a podcast in 2005, as compared with just over 800,000 in 2004. According to Bridge Ratings, by 2010, podcast audience development is anticipated to reach a conservative 45 million users who will have ever listened to a podcast. With podcast listening rising exponentially, podcasts offer you a very powerful tool for promoting your products or services.
A Short History of Podcasting